Gurmeet Singh Ahuja

Marketing and Technology Consultant

FMS Delhi || IIT Kharagpur ||Unacademy || BOD Consulting || AB InBev || GoodBox || IL&FS

Hello

I’m Gurmeet Singh Ahuja

Versatile marketing consultant with knowledge of marketing, business development, supply chain and operational areas. Currently a participant of the MBA Class of 2023 at Faculty of Management Studies (FMS), University of Delhi. Graduated in 2021 from Indian Institute of Technology (IIT), Kharagpur where I majored in Computer Science and Engineering.

Able to step into new areas with adaptable approach. Having experienced consulting more than ten clients (ranging from small hyperlocal startups to MNCs expanding in India) whilst being a college student.

Additionally, have on‐ground marketing experience from the world’s largest multinational firms as well as startups.

Download CV

Services

Areas of Expertise

These are the areas where I am expanding my horizons on.

Marketing Consulting

Experience of consulting Multinational corporations as well as mid-tier firms for their strategic planning, marketing, branding as well as Supply chain.

YouTube

Creating videos and podcasts on YouTube to democratize information pertaining to technology, marketing, business studies and more.

Content Writing

Penning down my opinion pieces on a wide range of topics from technology and psychology to entertainment and finance.

Design

Expertise over Adobe Suite (Photoshop, Lightroom and Premiere Pro), as well as Canva and Lucid-chart services pertaining to design work.

Analyst

Expertise in deep business and strategy analysis, as well as primary and secondary research-based analysis for clients. Proficiency over MS Excel and Tableau.

Programming

Coding expertise in programming languages like C, C++, C#, JAVA and Swift. Major projects overtaken in the fields of Testing Automation and extensively researched in Natural Language Processing (NLP) as a part of my B.Tech project.

Experience

Working History

These have been my experiences as a Student at Indian Institute of Technology (IIT) – Kharagpur as well as Faculty of Management Studies (FMS) – University of Delhi

Unacademy

May 2022- July 2022

Sales Business Analyst (Intern)

Responsibilities –
•Review the IVR process and find kinks necessitating improvements to increase the efficiency of sales pitches
•Analyze user journey, suggest ways to increase calls, conversion % & ARPU, prioritizing ROI & Profitability

Achievements –
•Conceived an IVR Dashboard with 10 + new KPIs to find the weak spots, and areas of improvement
•Suggested improvements to call quality & planned a new rostering by Erlang C increasing efficiency by 28%
•Realized gaps in Google Knowledge graph & YouTube, to potentially increase revenue by ₹50Cr p.a.
•Created and Implemented new SOP for the Educators to market their specific inbound numbers efficiently
•Structured new placements of CTA for the inbound number to potentially increase inbound calls by 20%t Description

Brands of Desire

July 2018 – February 2020

Marketing Analyst

•Aided 10+ clients, developed new strategies for rebranding, expansion, brand dev and GTM
•Revitalized the content strategy for clients as well as BOD itself, writing research-based content
•Prepared a Pan-India GTM for ayurvedic startup for market penetration (Cap 15Cr) in 1 year
•Co-Authored the Marketing Trend Report of the year 2019 forecasting the future of industry
•Prepared the Advertising strategy for an equipment firm to shift towards content marketing

Brands of Desire

May 2018 – July 2018

Marketing Intern

•Aided in the primary and secondary marketing research for more than 12 clients as per their requirements
•Mapped out strategies including project plans, cost & effort estimates, and relevant timelines for clients
•Formulated Employer branding for Canadian financial firm positioning from BPOs to Innovation Hub•
•Worked on the Rebranding of India’s largest exam prep site to strategize towards 2X the revenue in 1yr
•Strategized the social media calendar for 2 months for rebranding for a wedding photography studio

GoodBox Tsepak Technologies

May 2017 – July 2017

Marketing and Business Development Intern

•Conceived strategies to expand in terms of number of users by increasing the core avenues of target audience
•Synthesized new co-operative logistics to improve the hyperlocal distribution system and dynamic pricing
•Onboarded 6 regional and English newspapers to join the app through cold calling them in person and pitching
•Expanded the app to 5+ college campuses by launching as well as coordinating a Campus Ambassador program

Anheuser Busch In-Bev Corporation

December 2016 – January 2017

Marketing Intern

•Strategized a Loyalty Program for higher end brands via surveying the market with the trade marketing team
•Proposed a strategy for shift towards a modern digital supply chain in the beverage industry on the retail side
•Conceptualized new brand ladders for global brands, to new positionings for the Indian youth as the target

IL&FS Education and Technology Services Limited

May 2016 – July 2017

Accounting Finance Intern

-Prepared financial reports for Government granted Brownfield and Greenfield Industrial Clusters in India
-Analyzed business models for the Industrial clusters to check their cash flow and long-term profitability

IL&FS Technologies Ltd

December 2015 – January 2016

Testing Automation Intern

Prepared a Testing Framework for a e-Governance Project (Madhya Pradesh – Web Geographical Information System) using the TestNG and Selenium WebDriver.