Marketing and Technology Consultant
Areas of Expertise
These are the areas where I am expanding my horizons on.
Experience of consulting Multinational corporations as well as mid-tier firms for their strategic planning, marketing, branding as well as Supply chain.
Creating videos and podcasts on YouTube to democratize information pertaining to technology, marketing, business studies and more.
Penning down my opinion pieces on a wide range of topics from technology and psychology to entertainment and finance.
Expertise over Adobe Suite (Photoshop, Lightroom and Premiere Pro), as well as Canva and Lucid-chart services pertaining to design work.
Expertise in deep business and strategy analysis, as well as primary and secondary research-based analysis for the clients.
Coding expertise in programming languages like C, C++, C#, JAVA and Swift. Major projects overtaken in the fields of Testing Automation and extensively researched in Natural Language Processing (NLP) as a part of my B.Tech project.
These have been my experiences as a Student at Indian Institute of Technology (IIT) – Kharagpur
-Strategy based, implementation management and client facing role.
-Developed brand strategies for re‐branding and brand development projects.
-Developed marketing strategies for clients along with detailed project plans, cost & effort estimates, and relevant timelines.
-Developed marketing calendars and integrated campaigns to achieve tangible business outcomes.
-My clients included ‐ Varuna Integrated Logistics, Cosmo Films. Gyan Dairy, Excitel, Quba Kitchens, Yash Papers, Dhanvantari Ayurveda and more.
-Worked on primary and secondary research for the firm’s clients.
-Prepared strategy for various marketing campaigns for different clients.
-Some of the clients I worked with include Sunlife Financial, Microlit, Cosmo Films, and more.
-Apart from that, also worked for content writing for the different clients.
Marketing and Business Development Intern
-Proposed Ideas for expansion and increasing the number of users.
-Prepared Co‐operative logistics systems and dynamic pricing projects.
-Got in several Newspaper Publications to join our app by cold visiting the publishing houses and pitching the project to the Editors/Chairpersons.
-Expanded the app to several college campuses by starting and managing a Campus Ambassador program.
-Surveyed the market with the Trade Marketing team and prepared a project for a Loyalty Program for higher end brands.
-Created a Project based on developing the Supply Chain in the Beverage industry on the retailer side by Digitalization.
-Prepared a new Brand Ladder for extending the Older brands like Foster’s into newer realms of the market.
Accounting Finance Intern
-Prepared Detailed project reports for Government Granted Brownfield and Greenfield Industrial Clusters.
-Prepared Business models for the same in the way they could turn out profitable in the longer runs.
Testing Automation Intern
Prepared a Testing Framework for a e-Governance Project (Madhya Pradesh – Web Geographical Information System) using the TestNG and Selenium WebDriver.
Some of the things that I have worked on in the past while.
My Personal write-ups
Opinion pieces about life, entertainment, technology, marketing, and a lot more.
Want to Start Working with me?
I can be contacted for consultations regarding marketing/strategy/analytics for your firm. Contact me at any of the socials or the link below.
Meerut, UP, India