Marketing and Technology Consultant
FMS Delhi || IIT Kharagpur ||Unacademy || BOD Consulting || AB InBev || GoodBox || IL&FS
Areas of Expertise
These are the areas where I am expanding my horizons on.
Experience of consulting Multinational corporations as well as mid-tier firms for their strategic planning, marketing, branding as well as Supply chain.
Creating videos and podcasts on YouTube to democratize information pertaining to technology, marketing, business studies and more.
Penning down my opinion pieces on a wide range of topics from technology and psychology to entertainment and finance.
Expertise over Adobe Suite (Photoshop, Lightroom and Premiere Pro), as well as Canva and Lucid-chart services pertaining to design work.
Expertise in deep business and strategy analysis, as well as primary and secondary research-based analysis for clients. Proficiency over MS Excel and Tableau.
Coding expertise in programming languages like C, C++, C#, JAVA and Swift. Major projects overtaken in the fields of Testing Automation and extensively researched in Natural Language Processing (NLP) as a part of my B.Tech project.
These have been my experiences as a Student at Indian Institute of Technology (IIT) – Kharagpur as well as Faculty of Management Studies (FMS) – University of Delhi
UnacademyMay 2022- July 2022
Sales Business Analyst (Intern)
•Review the IVR process and find kinks necessitating improvements to increase the efficiency of sales pitches
•Analyze user journey, suggest ways to increase calls, conversion % & ARPU, prioritizing ROI & Profitability
•Conceived an IVR Dashboard with 10 + new KPIs to find the weak spots, and areas of improvement
•Suggested improvements to call quality & planned a new rostering by Erlang C increasing efficiency by 28%
•Realized gaps in Google Knowledge graph & YouTube, to potentially increase revenue by ₹50Cr p.a.
•Created and Implemented new SOP for the Educators to market their specific inbound numbers efficiently
•Structured new placements of CTA for the inbound number to potentially increase inbound calls by 20%t Description
•Aided 10+ clients, developed new strategies for rebranding, expansion, brand dev and GTM
•Revitalized the content strategy for clients as well as BOD itself, writing research-based content
•Prepared a Pan-India GTM for ayurvedic startup for market penetration (Cap 15Cr) in 1 year
•Co-Authored the Marketing Trend Report of the year 2019 forecasting the future of industry
•Prepared the Advertising strategy for an equipment firm to shift towards content marketing
•Aided in the primary and secondary marketing research for more than 12 clients as per their requirements
•Mapped out strategies including project plans, cost & effort estimates, and relevant timelines for clients
•Formulated Employer branding for Canadian financial firm positioning from BPOs to Innovation Hub•
•Worked on the Rebranding of India’s largest exam prep site to strategize towards 2X the revenue in 1yr
•Strategized the social media calendar for 2 months for rebranding for a wedding photography studio
Marketing and Business Development Intern
•Conceived strategies to expand in terms of number of users by increasing the core avenues of target audience
•Synthesized new co-operative logistics to improve the hyperlocal distribution system and dynamic pricing
•Onboarded 6 regional and English newspapers to join the app through cold calling them in person and pitching
•Expanded the app to 5+ college campuses by launching as well as coordinating a Campus Ambassador program
•Strategized a Loyalty Program for higher end brands via surveying the market with the trade marketing team
•Proposed a strategy for shift towards a modern digital supply chain in the beverage industry on the retail side
•Conceptualized new brand ladders for global brands, to new positionings for the Indian youth as the target
Accounting Finance Intern
-Prepared financial reports for Government granted Brownfield and Greenfield Industrial Clusters in India
-Analyzed business models for the Industrial clusters to check their cash flow and long-term profitability
Testing Automation Intern
Prepared a Testing Framework for a e-Governance Project (Madhya Pradesh – Web Geographical Information System) using the TestNG and Selenium WebDriver.
Some of the things that I have worked on in the past while.
My Personal write-ups
Opinion pieces about life, entertainment, technology, marketing, and a lot more.
Want to Start Working with me?
I can be contacted for consultations regarding marketing/strategy/analytics for your firm. Contact me at any of the socials or the link below.
New Delhi, India